A simple monthly workflow
Plan
Themes, offers and calendar.
Create
Posts, carousels and concepts.
Approve
Review before publishing.
Report
Clear activity and performance summary.
Scope is agreed before onboarding
Channels
The proposal names each included platform. Cross-posting and platform-specific versions are distinguished.
Content quantities
Posts, carousels, stories and video concepts are listed by monthly quantity.
Production
Client-supplied footage, on-site shoots, voiceovers and advanced editing are documented separately.
Community support
Comment replies, inbox monitoring and escalation responsibilities are explicitly included or excluded.
Frequently asked questions
Reporting focuses on content consistency, reach, engagement, profile activity and agreed customer-action signals.
Only when stated in the proposal. Remote plans normally use approved client assets or separately scoped creative production.
Advertising strategy, media spend and campaign management are separate unless they are explicitly included in the written scope.